Expertise and Interests

design theory- and research

strategic concept development

user-centered design

methodological approaches

Anna Keilbach

Originally, Anna  studied Communication Design (BA) at the »Hochschule für Gestaltung Schwäbisch Gmünd« and the »Lahti University of Applied Sciences«. In addition to her studies, she developed communication concepts and empirical evaluations for the Mercedes-Benz‘s Lifestyle Configurator. Furthermore she has performed design workshops for pupils on behalf of the »Deutsches Design Museum Foundation« and the »German Design Council«. Hereby she is able to spread her commitment: to understand design as a process and a course of actions, and not only to reduce it to the purely formalaesthetic design. Anna is firmly convinced, that design has an impact toward understanding and change. That's why she investigates the role and adoption of design in inter- and transdisciplinary contexts. Her aim is to shape the future in a sustainable way and to make a positive contribution to society.


Since 2015, Anna has been part of the design:transfer‘s expert team. In 2016, she had completed her  Master Strategic Design and started to work as research assistant at the »Technischen Hochschule Ingolstadt«. Her tasks include the preparation and delivery of lectures in the study programme »User Experience Design« at the faculty of Electrical Engineering and Computer Science as well as doing research projects.


In addition to the profession, Anna  seeks a dissertation in order to pursue her interests of practice-based research.